The Honey Monster is out to save the world in Rainey Kelly Campbell
Roalfe/Y&R's latest national television and cinema commercial for
Quaker's Sugar Puffs.
The ad, which breaks this week, will target eight- to 12-year-olds and
aims to reinforce the Honey Monster as a hero for children.
The spot sees the Honey Monster perform a series of James Bond-style
heroic stunts. In one scene he stands on top of a lorry being shot at
from a helicopter.
In another, he rides a motorbike over a cliff, but survives when his
parachute opens at the last minute.
The ad was written by Richard McGrann and art directed by Andy
It was directed by Matt Judd through Itinerant Films. Media planning and
buying is through MediaVest.