RKCR/Y&R captures Mecca Bingo brief

Be the first to comment
Mecca Bingo: appoints RKCR/Y&R
Mecca Bingo: appoints RKCR/Y&R

Mecca Bingo has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its £2 million advertising business.

The gaming brand, which is owned by Rank Group, has not previously used a retained agency, but has worked with shops on an ad hoc basis.

RKCR/Y&R will be responsible for helping to integrate the brand’s messaging and strategy across retail, online and mobile.

James Condon, the brand marketing director at Mecca, said: "We are delighted to be working with RKCR/Y&R at this exciting time in our brand development and were impressed with their creativity and strategic thinking. The team at RKCR/Y&R will help us take our business to the next level as we create one integrated brand across retail, online and mobile."

Ben Kay, the chief executive of RKCR/Y&R, said: "We are thrilled that Mecca will be joining our stable of great British brands and look forward to making it shine even more brightly."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

Just published