RKCR/Y&R captures Mecca Bingo brief

Mecca Bingo has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its £2 million advertising business.

Mecca Bingo: appoints RKCR/Y&R
Mecca Bingo: appoints RKCR/Y&R

The gaming brand, which is owned by Rank Group, has not previously used a retained agency, but has worked with shops on an ad hoc basis.

RKCR/Y&R will be responsible for helping to integrate the brand’s messaging and strategy across retail, online and mobile.

James Condon, the brand marketing director at Mecca, said: "We are delighted to be working with RKCR/Y&R at this exciting time in our brand development and were impressed with their creativity and strategic thinking. The team at RKCR/Y&R will help us take our business to the next level as we create one integrated brand across retail, online and mobile."

Ben Kay, the chief executive of RKCR/Y&R, said: "We are thrilled that Mecca will be joining our stable of great British brands and look forward to making it shine even more brightly."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).