RKCR/Y&R hires Publicis' Alix Pennycuick

Rainey Kelly Campbell Roalfe/Y&R has hired Alix Pennycuick, the digital executive creative director at Publicis, to lead its creative technology and digital design departments as creative technology director.

Alix Pennycuick: joins RKCR/Y&R as creative technology director
Alix Pennycuick: joins RKCR/Y&R as creative technology director

He will also work alongside other senior creatives, including the incoming executive creative director Mick Mahoney, who joins in August.

Before joining Publicis in 2010, Pennycuick was digital creative director at DraftFCB and he is a previous creative director at LBi.

Throughout his career, Pennycuick has worked on brands including British Airways, Nike, Coca Cola, Sony and Google.

Ben Kay, the chief executive at RKCR/Y&R, said: "It’s fantastic to have Alix on board at RKCR/Y&R. He’s a great talent who will take a key role in keeping the agency at the leading edge of the communications industry."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More