RKCR/Y&R lands £6m Ferrero Rocher account

Ferrero Rocher has appointed Rainey Kelly Campbell Roalfe/Y&R to its £6m advertising account, which includes its key Christmas activity.

Ferrero Rocher: account goes to Rainey Kelly
Ferrero Rocher: account goes to Rainey Kelly

The incumbent agency WCRS parted company with Ferrero UK in June, resigning both the Ferrero Rocher and Tic Tac accounts due to "creative differences" according to a source.

The subsequent pitch was handled by The Observatory. RKCR has emerged as the victor following a final round against Mortimer Whittaker O'Sullivan. St Luke's also took part in the pitch.

Last year's push, which was fronted by Britain’s Got Talent judge Amanda Holden, had a £5m media spend.

The brand has been infamous in the UK since a series of ads in the nineties that were set in a European ambassador's official residence and carried the line "Monsieur, with these Rocher, you are really spoiling us".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published