RKCR/Y&R picks up Vodafone digital

Vodafone has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its digital advertising account, estimated to be worth £10 million, after a pitch.

Vodafone: hires Rainey Kelly Campbell Roalfe Y/R
Vodafone: hires Rainey Kelly Campbell Roalfe Y/R

RKCR/Y&R, the incumbent on the brand’s creative account, will handle the business alongside its sister WPP digital marketing agency, VML, with which it partnered for the pitch.

The agencies won the business after competing head-to-head against TMW, in a pitch process handled by AAR.

Vodafone previously had a large roster of agencies including Agency Republic, Dare, Joshua G2 and SapientNitro. These were knocked out of the pitch in October.

The company’s marketing chief, Danielle Crook, who called the review in August, departed in October during the pitch process. At the time of calling the review, Vodafone said it was rejigging its UK digital agencies across direct, brand and production to achieve greater consistency.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More