RKCR/Y&R promotes Ben Kay in planning restructure

Rainey Kelly Campbell Roalfe/Y&R has promoted Ben Kay, its head of planning, to the newly created role of chief strategy officer, as part of a restructure of its planning department.

Kay... new role
Kay... new role

Kay, who has worked at RKCR/Y&R for six years, will take on the new role immediately and will oversee strategy across all of the agency's key clients. He will continue to report to the RKCR/Y&R chief executive, Richard Exon.

The head of planning role will now be split between two of the agency's existing senior planners, Emily James and Lori Meakin.

Last year, James was responsible for the strategy on brands including the BBC and the Food Standards Agency, while Meakin led the plan-ning on the most recent Christmas campaign for Marks & Spencer.

Kay joined RKCR/Y&R in 2004 from Brand Buzz, the Young & Rubicam Brands-owned integrated agency based in New York.

He spent a year setting up Swarm@RKCR before becoming the head of planning in September 2007. During his time in the role, Kay has overseen the strategy on campaigns including "fantastic journey" for Virgin Media.

Exon said: "Ben Kay is an outstanding strategist and leader, and is perfectly placed to continue developing the agency's great work in this area."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published