RNIB kicks off hunt for direct agency

The Royal National Institute of Blind People is looking for an agency to handle its direct marketing account.

RNIB…has approached a number of agencies
RNIB…has approached a number of agencies

It has approached a number of agencies, with a view to holding a pitch for the business later this summer.

The winner will be responsible for handling a series of DM campaigns to raise awareness of the charity and the work it undertakes.

RNIB has not had a retained DM agency in recent months; however, it has previously used Rapp to handle some DM and strategic data work.

St Luke's, the charity's advertising agency, and Meteorite, which works on RNIB's fundraising account, are unaffected by the pitch process.

Last month, Meteorite launched an integrated campaign based around its Really Good Read fundraising event. The campaign encouraged people to host book-themed events to help raise funds.

Last year, RNIB bolstered its data management capabilities by appointing Occam to work on ways to improve its marketing database.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).