RoadAds converts trucks into satellite-tracked poster spots

Advertisers are being invited to buy into a scheme involving the unusual combination of truck drivers and cutting-edge satellite technology.

Advertisers are being invited to buy into a scheme involving the

unusual combination of truck drivers and cutting-edge satellite

technology.



RoadAds, the company behind the initiative, has transformed the sides of

1,000 lorries into mobile posters, which are then tracked by a satellite

system.



RoadAds claims the satellite system will ’enable comprehensive journey

profiles to be built up and target audiences measured accurately’.



The advertisements can be up to 45-feet by eight-feet in size and are

produced using vinyl technology that is both weather proof and

colour-fade resistant.



The value of the satellite-tracking device, called Gismo, is that it

allows RoadAds to monitor the area that the ad has passed through and

the length of time it spent there.



RoadAds estimates it takes four hours to fit or exchange the ads. Mobile

teams are employed to conduct the transfer work at a location of the

advertiser’s choice.



In return, the hauliers get the satellite-tracking system installed for

free and receive a fee for allowing their vehicles to be used for ad

purposes.



Tony Whines, managing director of RoadAds, said: ’Although they were

once the preserve of companies delivering a physical product, the

benefits of vehicle-based advertisements are now available to all

advertisers.’



RoadAds is not the only company running such a scheme. Articulate, a new

poster company based in the North-east, has launched a similar

initiative using the backs and sides of trucks. It also deploys

satellite tracking systems, as well as an evaluation tool called Movie.



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