Robbie Williams stars in Nikon European ad campaign

LONDON - Nikon is launching a pan-European multimedia advertising campaign featuring Robbie Williams, designed to inspire budding photographers to use its Nikon CoolPix digital camera.

Nikon: plans European ad campaign
Nikon: plans European ad campaign

Using the strapline, 'I am Nikon,' the campaign plays on Nikon's existing strategy theme of being 'At the heart of the image' and will take a behind-the-scenes look at what the statement means to budding photographers.

It will run throughout Europe and South Africa, with the first TV ad airing in the UK over Easter weekend on ITV, Channel Four and Five.

Created by Jung von Matt/Spree, the campaign also includes print, outdoor and online, with all activity supported by digital marketing driving people to a dedicated website.

Social media channels will also be used in an attempt to engage consumers.

TV executions will feature footage of Robbie Williams turning his camera on the crowd at a concert, as a well as footage showing holidaymakers exploring the Egyptian pyramids under the tagline, 'I Am Here'.

Birgitta Olson, general manager of marketing at Nikon Europe, said: "We hope this campaign will help to extend the legacy of the Nikon brand to a wider European audience.

"By reminding our customers that they too are at the heart of the image, we hope to ignite a new understanding of photography, one where anyone can express themselves, regardless of their photography experience."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published