Robert Ffitch takes CSO role at Hearst

Robert Ffitch, the former Manning Gottlieb OMD chief executive and Telegraph Media Group director of advertising revenues, is to become chief strategy officer at Hearst Magazines UK.

Ffitch: spent 25 years at MG OMD
Ffitch: spent 25 years at MG OMD

He is the first significant hire by James Wildman, who became Hearst UK’s chief executive in April and has already shaken up his top team.

In the newly created role, Ffitch will oversee research, insight, data strategy, business-to-business marketing and commercial development at the owner of Elle and Harper’s Bazaar.

Wildman said Ffitch would "bring deep experience of communications planning into the heart of the business" and help the company expand in areas such as digital, events, licensing and customer publishing.

Ffitch spent 25 years at Manning Gottlieb OMD. He was at TMG for only a year, leaving in February 2017.

Wildman said Hearst UK, which reported a £5.4m loss in its last annual accounts, has suffered because staff felt "we didn’t have a vision".

He has moved Jane Wolfson to the role of chief agency officer, while Duncan Chater and Sharon Douglas have become chief brand officers.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).