Robert Webb returns for Post Office Money launch campaign

Robert Webb, the comedy actor, returns in the Post Office's campaign for sub brand Post Office Money.

The ad was created by FCB Inferno and is called "unexpected places". It first airs on UK TV on 1 February, when the Post Office will also announce that it aims to become one of the country’s top five financial services providers by 2020.

Webb, who first appeared in the Post Office’s Christmas campaign in November 2014, returns as the organisation’s hyperactive and check-suited "minister", accompanied by a similarly attired dachshund.

Webb drops into people’s beds, and emerges from couches as he explains what products Post Office Money has to offer.

The TV spot will be supported by digital out-of-home executions across London, as well as social media activity.

Pete Markey, the Post Office’s chief marketing officer, said: "The launch of the Post Office Money sub brand is a very exciting step forward bringing great value products together for the first time through a brand that customers can trust. 

"The new campaign reflects this by taking the customer on a journey of what the Post Office really has to offer."

The work was written by Jack Walker, art directed by Ali Dickinson and directed by David Kerr through Hotspur and Argyle.

This article was first published on www.campaignlive.co.uk



Read next

Unilever CMO Keith Weed's five tech trends for 2015

Why Moneysupermarket's #EpicStrut is a viral hit

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More