Robin Terrell Tesco

Robin Terrell


Chief customer officer

Terrell joined Tesco in 2013 and was appointed chief customer officer in a restructure of the marketing team. It has been a challenging period for Tesco and there is no doubt that Terrell has one of the most challenging roles in retail marketing, working closely with Michelle McEttrick to mastermind a major campaign that aims to reconnect the brand with consumers. A near-lifer in retail – with the exception of a stint in accountancy (he is a qualified accountant) – Terrell has a strong commercial background and was head of multichannel at the grocer prior to this role. He has also had stints at Wilko, House of Fraser, John Lewis and Amazon.

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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