Gary Robinson and Owen Lee, the senior creatives at HHCL &
Partners, are leaving the agency to become partners at Farm, the agency
set up last August by Derek Draper, Paul Jeffrey and Robert Smith.
The agency has been using freelance creatives to produce its campaigns
and, according to Jeffrey, a lot of the work will still be handled by
freelance staff. However, he said that Robinson and Lee had been brought
in to provide creative direction.
They have also been hired to work on creative output for Smile, the
Co-op’s internet bank, which awarded its multimillion-pound account to
Farm in April.
At HHCL, which the pair joined in 1998, they worked on the Diet Tango
’you need it because you’re weak’ campaign, Pot Noodles and
The two joined HHCL from Partners BDDH, where they had worked for three
years on accounts including the Co-operative Bank, Bank’s beer and
Harley-Davidson. They worked alongside Jeffrey and Smith, and became
Campaign Faces to Watch in 1997.
Robinson and Lee began their careers at Chiat/Day and went on to become
founder members of St Luke’s, where they worked on Midland Bank and
Lee said: ’Leaving HHCL is one of the hardest decisions we have ever had
to make, but Gary and I have been wanting to do our own thing for some
’Rob, Derek and Paul share our desire to venture into areas beyond
traditional advertising such as client-funded programming.’
Smith added: ’Gary and Owen will further strengthen our creative offer,
combined with what is already a proven strategic and planning core
’We will still be using high-quality freelance talent for certain
projects, but Gary and Owen will supply overarching creative direction.’