Robinson and Lee team quit BDDH for HHCL

HHCL & Partners has poached the creative team responsible for much of the Mercedes work at Partners BDDH to work as a senior team across all accounts.

HHCL & Partners has poached the creative team responsible for much

of the Mercedes work at Partners BDDH to work as a senior team across

all accounts.



The senior team, Gary Robinson and Owen Lee, joined BDDH in 1995 and

were Campaign Faces To Watch last year. They will start work at HHCL in

November.



As well as Mercedes, for which they produced a string of press ads, Lee

and Robinson worked on the Co-operative Bank account, creating last

summer’s hard-hitting ’landmines’ cinema spot, and on Harley

Davidson.



Robin Aziz, the managing director of HHCL, said: ’It is a chore trying

to find really good creative people. We’ve seen dozens of teams, but

because of the way we work, we were looking for people who relish

working in a team environment. We’re thrilled that Lee and Robinson are

joining us, they’ll bring a hell of a lot to the agency.’



After leaving Buckinghamshire College in 1992, they worked on placement

at both Chiat Day and Lowe & Partners in New York, before moving to

Chiat Day Los Angeles and then to the agency’s office in Australia.



On returning to the UK, the team spent two years at Chiat Day in London

where they were behind the ’it’s not make-up, it’s ammunition’ campaign

for Boots 17.



Lee said: ’One of the big things for us was the culture of the agency.

Having started at Chiat in New York, it was very important for us. HHCL

is one of the most exciting agencies in London and fits in with our way

of working perfectly. We weren’t look-ing to leave BDDH, but it was time

for a new set of challenges.’



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