HHCL & Partners has poached the creative team responsible for much
of the Mercedes work at Partners BDDH to work as a senior team across
The senior team, Gary Robinson and Owen Lee, joined BDDH in 1995 and
were Campaign Faces To Watch last year. They will start work at HHCL in
As well as Mercedes, for which they produced a string of press ads, Lee
and Robinson worked on the Co-operative Bank account, creating last
summer’s hard-hitting ’landmines’ cinema spot, and on Harley
Robin Aziz, the managing director of HHCL, said: ’It is a chore trying
to find really good creative people. We’ve seen dozens of teams, but
because of the way we work, we were looking for people who relish
working in a team environment. We’re thrilled that Lee and Robinson are
joining us, they’ll bring a hell of a lot to the agency.’
After leaving Buckinghamshire College in 1992, they worked on placement
at both Chiat Day and Lowe & Partners in New York, before moving to
Chiat Day Los Angeles and then to the agency’s office in Australia.
On returning to the UK, the team spent two years at Chiat Day in London
where they were behind the ’it’s not make-up, it’s ammunition’ campaign
for Boots 17.
Lee said: ’One of the big things for us was the culture of the agency.
Having started at Chiat in New York, it was very important for us. HHCL
is one of the most exciting agencies in London and fits in with our way
of working perfectly. We weren’t look-ing to leave BDDH, but it was time
for a new set of challenges.’