Robinsons reminds parents to enjoy playtime

Robinsons has launched a campaign that encourages parents to play with their children.

Robinsons: rolls out 'playtime' campaign
Robinsons: rolls out 'playtime' campaign

The campaign, called 'They Grow up Fast, Play Thirsty', has been created by Bartle Bogle Hegarty.

It comprises a 60 and 30 second film as well as shorter films that deliver information about new flavours in the range. The campaign includes out of home, digital outdoor and online activity.

The TV spot starts with parents playing with their baby boy in their garden. The baby grows up quickly and the film ends with the child, now grown up, with a pregnant partner of his own.

The film encourages parents to work up a thirst when playing with their children.

Robinsons wants to get parents who buy own label products to shift to their brand.

The ad was shown at the weekend during Britain’s Got Talent. It was created by BBH’s Nikki Lindman and Toby Brewer. It was directed by Tom Tagholm through Park Pictures.

This article was first published on www.campaignlive.co.uk


Recommended

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More