Robots will give us the edge in online shopping, says Asda chief

Robotics technology has the potential to transform the online shopping landscape by improving the speed and accuracy of orders, according to Asda CEO Andy Clarke.

Asda: CEO Andy Clarke says Walmart's backing will give the retailer the edge in tech
Asda: CEO Andy Clarke says Walmart's backing will give the retailer the edge in tech

Clarke told the Mumsnet marketing conference Mumstock that the key to his company remaining competitive against online retailers like Amazon and discounters Aldi and Lidl was to make the shopper experience easier and more convenient - whether in store or online.

Artificial intelligence is moving along swiftly - it won’t be long before we see driverless cars

"The most consistent feedback we get on the store experience is to make life as easy as possible," said Clarke. "Customers want to park easily, get in easily, find everything they want and get out early.

"And online, just make the experience easy. Don’t deliver things I don’t want. Don’t make substitutions that are inappropriate or don’t make sense for me and my family."

Clarke, speaking in a Q&A with Channel 4 News business editor Siobhan Kennedy, would not be drawn on when he expected Asda to return to growth.

The supermarket revealed its worst ever quarterly sales fall last month, with sales in the last 13 weeks of 2015 down 5.8% year on year.

He stressed, though, that Asda’s status as part of the world’s biggest retail company, Walmart, gave it an advantage in staying ahead of the technological curve.

"Because we’re part of a very big business, it gives us the opportunity to see and be at the forefront of the latest technology," he said.

"Robotics is alive today. We’ve got distribution centres now completely automated through robotics, and that is improving the accuracy of an order. Artificial intelligence is moving along swiftly - it won’t be long before we see driverless cars."

Rivals improve fulfilment and e-commerce

Asda’s supermarket rivals have taken major steps to improving their online offers in the last two months.

Sainsbury’s is considering an increased bid for Argos owner Home Retail, after its original £1.3bn offer was trumped by South African retailer Steinhoff. The move would give it access to Argos’s delivery and distribution infrastructure. 

Morrisons, meanwhile, announced a deal to supply groceries to UK shoppers through Amazon, starting later this year.

Amazon began trialling deliveries of fresh chilled and frozen food to parts of London last year, in what is seen by some as a precursor to the launch of Amazon Fresh in the UK.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).