The programmatic media company, which was founded in 2008, has renamed itself Scoota and will use the money to develop its technology platform and grow its business across Europe.
The new investors include Hegarty, the co-founder of Bartle Bogle Hegarty; Boase, the co-founder of BMP and a former Omnicom chairman; and Greenlees, the former TBWA president who is already the non-executive chairman of the business. The Innocent Drinks co-founders Richard Reed, Jon Wright and Adam Balon are among the other investors.
Hegarty said: "All advertisers should embrace online advertising, but how to deliver the best creative idea in the most effective way remains a big challenge. The team at Scoota is transforming the landscape. I’m delighted to be a part of this journey."
Scoota has a platform that enables advertisers to create, activate, measure and optimise media brand campaigns, at scale, programmatically.
It was founded by James Booth and Torie Chilcott.