Rockabox rebranded Scoota and gains £3.7m cash boost

Rockabox, the online ad tech company, has rebranded and raised £3.7 million from some of adland's biggest names, including Sir John Hegarty, Martin Boase and Michael Greenlees.

The programmatic media company, which was founded in 2008, has renamed itself Scoota and will use the money to develop its technology platform and grow its business across Europe. 

The new investors include Hegarty, the co-founder of Bartle Bogle Hegarty; Boase, the co-founder of BMP and a former Omnicom chairman; and Greenlees, the former TBWA president who is already the non-executive chairman of the business. The Innocent Drinks co-founders Richard Reed, Jon Wright and Adam Balon are among the other investors. 

Hegarty said: "All advertisers should embrace online advertising, but how to deliver the best creative idea in the most effective way remains a big challenge. The team at Scoota is transforming the landscape. I’m delighted to be a part of this journey."

Scoota has a platform that enables advertisers to create, activate, measure and optimise media brand campaigns, at scale, programmatically.

It was founded by James Booth and Torie Chilcott.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published