Rocket, the New PHD-owned media shop, has won the strategic
planning for the Unilever brand, Batchelor’s Supernoodles, from the
roster agency, Ammirati Puris Lintas.
Rocket is thought to have taken on the business through the creative
agency, Mother, which won Batchelor’s Supernoodles from APL last month
(Campaign, 6 June).
Initiative Media will continue to handle the media buying for the
The win represents the first piece of Unilever business for Rocket,
which has already begun talking to media owners. Neither Rocket nor
Mother would comment on the appointment.
The move contrasts with the decision of Unilever’s cleaning products
arm, Lever Europe, to pull all of its strategic planning out of its
roster creative agencies and into its media agencies, Initiative Media
and CIA Group (Campaign, last week).
Mother and Rocket will build a campaign to increase Batchelor’s share of
the noodles market in line with the market’s overall growth.
Mother is working with Rocket on a number of accounts, including Emap
Radio and a launch title from Wagadon. Robert Saville, the co-founder of
Mother, said: ’What makes Rocket a good fit is its energy and
enthusiasm.’ He added that no formal arrangement was in place.