Rocket and New PHD rethink proposition after pounds 1.5m wins

Rocket has announced a pounds 1.5 million clutch of wins and instigated a shake-up after the departure of its managing director, Alan Brydon.

Rocket has announced a pounds 1.5 million clutch of wins and

instigated a shake-up after the departure of its managing director, Alan

Brydon.



The New PHD sister shop has won launch projects from Sony, Theo Fennell,

the jeweller, and one other as yet unconfirmed advertiser, in its first

concerted new-business effort.



At the same time, a number of core Rocket clients have been shifted back

into New PHD as the smaller agency attempts to return to its original

positioning as a creative, project-based shop.



Pizza Hut, Seagram and the RSPCA will now be handled by the main

agency.



The first two accounts were particularly close to Brydon and were

handled by him at Abbott Mead Vickers BBDO, before the merger of AMV’s

media department and Pattison Horswell Durden to form New PHD last

year.



However, Apple Computer, another former AMV client, will continue to be

handled by Rocket because of a clash with New PHD’s Toshiba account.



The moves follow the realignment of the pounds 14 million Cellnet

business, which shifted from Rocket to New PHD after Ian Rocket moved to

J. Walter Thompson.



Meanwhile, Rocket has also taken on the New PHD media planner, Eddie

D’Sa, and is now looking for a media manager to help develop the

agency’s brand.



John Harlow, Rocket’s media director, said: ’Alan’s departure was an

opportunity for us to rethink. I want to take Rocket to a projects-based

approach and clients such as Sony are right for us.’



Rocket has been hired by Sony to launch the latest Michael Jackson

album, Blood on the Dancefloor.