Rocket targets matchday fans in ZooFootball push

Rocket and Outdoor Connection snapped up a host of sites to bombard fans at the latest Celtic v Rangers match with the name of their client, ZooFootball.com.

Rocket and Outdoor Connection snapped up a host of sites to bombard

fans at the latest Celtic v Rangers match with the name of their client,

ZooFootball.com.



Rocket - which is owned by New PHD - and Outdoor Connection bought 90

48-sheets in locations close to Celtic Park and 1,000 beer mats in each

of the 125 pubs and bars in the vicinity.



The pair also purchased ping-pong-sized footballs and urinal stickers

through the ambient media contractor Hi Tech Solutions, as well as radio

spots on Clyde 1 and 2 in Scotland.



The campaign followed Rocket’s launch of ZooFootball at the England v

Argentina friendly match at Wembley last month, which included a

nationwide offensive led by ad spots on TalkSport radio and Virgin

FM.



Danny Stickney, account manager at Rocket, said: ’Football fans are

pretty charged before and after a big game. This campaign is designed to

strike while the iron is at its hottest.’



According to Stickney, ZooFootball received over a million page

impressions in its first week, helped by the agency’s use of

’interactive flyposting’, whereby the public are encouraged to complete

sentences relating to football personalities featured on posters placed

near football stadiums.



The flyposter campaign was executed in conjunction with the ambient

agency Diabolical Liberties.



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