Rocket wins integrated strategy for London Institute

LONDON - Rocket, the communications specialists, has won the integrated international communications strategy for The London Institute.

The brief brings together the communications for Central Saint Martins College of Art and Design, London College of Fashion, Chelsea College of Art and Design, London College of Printing and Camberwell College of Arts.

These colleges come under the London Institute moniker and will apply for university status later this year.

Rocket, which won the account following a competitive pitch against undisclosed agencies, will work alongside Arkwright and the public relations agency PR21. The agencies will execute campaigns for the UK, the US and continental Europe.

Mark Holden, the managing director of Rocket, said, "The creative theme we chose takes a truth from the product -- famous ex-students of The London Institute -- and showcases this as a tangible USP. The theme sits at the core of all the communications and provides The London Institute with a very intriguing and ownable statement. Through the team we have put together, we will be able to maximise the messaging to exploit all opportunities."

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