Roger McGough pens short stories for bespoke Birds Eye plates

Children's author Roger McGough, who co-wrote The Beatles movie Yellow Submarine, has written seven short stories that are being printed on more than 250,000 plates to make 'teatimes more enjoyable for families'.

of

The teatime tales aimed at 3-10 year-olds are part of a nationwide campaign that follows the culinary discoveries of Birds Eye brand character Clarence the Polar Bear.

Brand: Birds Eye

Client: Margaret Jobling, marketing director at Birds Eye

Agencies: AMV.BBDO, Mischief and Live & Breathe

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More