Roger McGough pens short stories for bespoke Birds Eye plates

Children's author Roger McGough, who co-wrote The Beatles movie Yellow Submarine, has written seven short stories that are being printed on more than 250,000 plates to make 'teatimes more enjoyable for families'.

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The teatime tales aimed at 3-10 year-olds are part of a nationwide campaign that follows the culinary discoveries of Birds Eye brand character Clarence the Polar Bear.

Brand: Birds Eye

Client: Margaret Jobling, marketing director at Birds Eye

Agencies: AMV.BBDO, Mischief and Live & Breathe

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