Rolls-Royce seeks agency for DM task

Rolls-Royce Motor Cars is reviewing its direct marketing business.

Rolls-Royce: Partners Andrews Aldridge is the incumbent
Rolls-Royce: Partners Andrews Aldridge is the incumbent

The car marque is in talks with a number of agencies about the business, which is held by Partners Andrews Aldridge. The review is understood to be statutory.

Jolyon Nash, the director of sales and marketing at Rolls-Royce, is thought to be handling the review. The chosen agency is expected to work across CRM, trade events and direct marketing.

The BMW-owned luxury car brand has worked with PAA since 2008. The agency pitched as part of Engine against Rapier in a two-way shoot-out.

Rolls-Royce unveiled its latest major direct marketing campaign, created by PAA, in 2009 for the launch of the Rolls-Royce Ghost.

The global campaign launched across mail and e-mail and aimed to drive customers to Rolls-Royce Motor Cars dealer networks, where they could view the Ghost and collect a brochure.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content