Rolls-Royce seeks agency for DM task

Rolls-Royce Motor Cars is reviewing its direct marketing business.

Rolls-Royce: Partners Andrews Aldridge is the incumbent
Rolls-Royce: Partners Andrews Aldridge is the incumbent

The car marque is in talks with a number of agencies about the business, which is held by Partners Andrews Aldridge. The review is understood to be statutory.

Jolyon Nash, the director of sales and marketing at Rolls-Royce, is thought to be handling the review. The chosen agency is expected to work across CRM, trade events and direct marketing.

The BMW-owned luxury car brand has worked with PAA since 2008. The agency pitched as part of Engine against Rapier in a two-way shoot-out.

Rolls-Royce unveiled its latest major direct marketing campaign, created by PAA, in 2009 for the launch of the Rolls-Royce Ghost.

The global campaign launched across mail and e-mail and aimed to drive customers to Rolls-Royce Motor Cars dealer networks, where they could view the Ghost and collect a brochure.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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