Ronald McDonald House Charities 'Little Box' by Leo Burnett

Leo Burnett has created a nationwide awareness campaign for Ronald McDonald House Charities.

RMHC provides free accommodation for families who have children in hospital. The campaign, which comprises cinema and press ads, features a character called Little Box.

The work was written by Blake Waters and art directed by Will Thacker. It was directed and produced by Blac Ionica.

Credits

Marketing communications officer
RMHC director
Creative directors
Copywriter
Art director
Planner (creative agency)
Media agency
OMD
Planner (media agency)
Production company
Editor
Post-production
MPC
Audio post-production
Print credits – press campaign
Copywriter
Art director

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