Ronald McDonald House Charities 'Little Box' by Leo Burnett

Leo Burnett has created a nationwide awareness campaign for Ronald McDonald House Charities.

RMHC provides free accommodation for families who have children in hospital. The campaign, which comprises cinema and press ads, features a character called Little Box.

The work was written by Blake Waters and art directed by Will Thacker. It was directed and produced by Blac Ionica.


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