Roose separates media in pounds 20m MGM deal

Roose & Partners, one of the last full-service agencies in existence, is to hive off its media operations in a pounds 20 million joint venture with Manning Gottlieb Media.

Roose & Partners, one of the last full-service agencies in

existence, is to hive off its media operations in a pounds 20 million

joint venture with Manning Gottlieb Media.



The new venture, which will carry pounds 20 million in billings, will be

called Roose Media. It will operate as a division of MGM and will be

headed by an associate director of the media planning and buying agency,

Andrew Stephens, with Mark Gallagher as his deputy.



The move will see implementational planning and all buying coming out of

Roose and into MGM. Although strategic planning will remain within the

advertising agency, the team will work closely with Roose Media, which

will be based in MGM’s offices.



The largest of the clients to move into the new division is Mitsubishi,

which Roose won last July. Although MGM recently scooped the

pan-European media planning and buying for Nissan through TBWA OMD, the

potential conflict has been cleared by both car manufacturers on the

basis that Roose Media will be a separate entity with discreet systems

in place.



Ted Roose, the chairman of Roose & Partners, said: ’The media scene is

much more exciting than it was and we need the resources of a bigger

media operation to exploit the new opportunities. We have worked with

MGM before, and have observed that around the industry it has one of the

most successful track records.’



Nick Manning, the co-founder of MGM, said: ’Roose has been reinventing

itself and it has become a very interesting business with lots of energy

and potential that is really going places.’



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