ROSES AWARDS 1999: The cream of the crop for 1999

If a measure of an awards scheme is the calibre of its jury, then the Roses are up there with the best.

If a measure of an awards scheme is the calibre of its jury, then

the Roses are up there with the best.



As president-elect of D&AD, I was more than aware of the simple but

effective method of selecting the best dozen or so people available and

letting them loose on a large body of work. Tiring? You bet.



Worthwhile? Well, only you can be the judge, but I think we did our job

well. On the day of the judging, a journalist asked me if we judged

these ads on an even playing field, or whether we made allowances given

the work was regional, making it more like ’the Special Olympics’.



This is not only insulting to everyone concerned but patently

untrue.



The judging was harsh but fair. As harsh and as fair as any other awards

jury.



Except for one glorious difference.



Between all of us, we didn’t have a single axe to grind.



Again, conscious of my impending presidency of another well-known awards

scheme, this was a wonderful breath of fresh air.



When you look at the winners, especially on TV, it’s good to see that

small budgets don’t have to get in the way of good ideas.



In fact, the poorest effects seemed to come from people trying to give

us champagne production values at beer prices.



As ever, the brave client got the best work. What a shame it can’t

always be this way.



So there you have it.



The Roses 99. The pick of the bunch.



CHRYSALIS RADIO



Chrysalis Radio is delighted once again to be the lead sponsor of the

Roses Creative Awards.



Across all seven of our radio stations we are deeply committed to

providing advertisers with the best possible environment for their

message to be heard loud and clear.



Congratulations to all the award winners.