If a measure of an awards scheme is the calibre of its jury, then
the Roses are up there with the best.
As president-elect of D&AD, I was more than aware of the simple but
effective method of selecting the best dozen or so people available and
letting them loose on a large body of work. Tiring? You bet.
Worthwhile? Well, only you can be the judge, but I think we did our job
well. On the day of the judging, a journalist asked me if we judged
these ads on an even playing field, or whether we made allowances given
the work was regional, making it more like ’the Special Olympics’.
This is not only insulting to everyone concerned but patently
The judging was harsh but fair. As harsh and as fair as any other awards
Except for one glorious difference.
Between all of us, we didn’t have a single axe to grind.
Again, conscious of my impending presidency of another well-known awards
scheme, this was a wonderful breath of fresh air.
When you look at the winners, especially on TV, it’s good to see that
small budgets don’t have to get in the way of good ideas.
In fact, the poorest effects seemed to come from people trying to give
us champagne production values at beer prices.
As ever, the brave client got the best work. What a shame it can’t
always be this way.
So there you have it.
The Roses 99. The pick of the bunch.
Chrysalis Radio is delighted once again to be the lead sponsor of the
Roses Creative Awards.
Across all seven of our radio stations we are deeply committed to
providing advertisers with the best possible environment for their
message to be heard loud and clear.
Congratulations to all the award winners.