Rover, 25 small car

"Tardis" - Understated but effective execution is the key to this gem of an ad. A man looks up at the height restriction on an underpass and believes his car will never make it, even though he has acres of space. A woman gets out of her Rover at a petrol station and is bewildered by the distance between 1pump and car. The casting is superb, lighting subtle and the "feels bigger then it is" idea for the small MG Rover 25 is brilliant. Agency: M&C Saatchi; Writer: Tom Spicer; Art director: Sergio Martin; Director: Peter Thwaites; Production company: Gorgeousa