Called FaR, the business will focus on helping clients generate more money from digital channels. It will provide advice on business strategy and new product launches, in addition to digital communications planning.
The business is independent and self-funded, and expected to recruit more staff in the coming weeks. Its first client is 4th Screen Advertising, the mobile advertising sales company that works for O2.
Rowe and Finney met ten years ago when they worked at Starcom, and both have several years' experience in digital media. FaR has been launched on the premise that a communications plan is not a complete solution to clients' business challenges.