Royal Caribbean hires JWT and MindShare

LONDON - The cruise company Royal Caribbean International has awarded its global advertising and media accounts to a WPP team from JWT and MindShare.

The UK portion of the account, which is handled by a smaller agency called Positive Thinking, is unaffected by the appointment.

Royal Caribbean is looking to expand its UK advertising and build a global brand.

The agencies will develop work for two areas: the home ports, where the ships are docked; and the fly-cruise market, countries to which customers have to travel to join cruises.

In November, the company announced record net income for the third quarter 2007 of £190m, compared with £164m in 2006, on the back of better-than-expected late bookings.

Launched in 1968 by a conglomerate of three Norwegian shipping companies, Royal Caribbean travels to destinations in Europe, the Bahamas, Asia, Canada and the Caribbean.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).