Royal London calls £10m media review

Royal London, the mutual insurer, has called a review of its £10 million media business, which is currently held by VCCP Media.

Royal London: works with VCCP on its advertising
Royal London: works with VCCP on its advertising

The process is being led by Emma Hill, the head of brand and sponsorship at Royal London, with support from AAR.

The brief includes all traditional, digital, consumer and business-to-business activity.

Hill said: "The past 12 months have seen a major increase in brand recognition across all our key markets but we have ambition to take the Royal London brand even further. We are seeking a media agency to support us in this."  

VCCP holds Royal London’s advertising account. Its sibling agency VCCP Media handled the media business last year, when the brand was relaunched.

Activity last year included "we’re so yesterday", a campaign promoting Royal London’s traditional values that spanned TV, digital, outdoor and press. The company also sponsored the One-Day Series cricket highlights on Channel 5.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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