Royal Mail kicks off £11m digital roster overhaul

Royal Mail Group is reviewing its £11 million digital agency roster.

Royal Mail: digital roster
Royal Mail: digital roster

The postal group is looking to appoint three agencies to work across the business for four years after the statutory review process.

Proximity London currently handles the lion’s share of the account, winning its chunk of the business in 2003.

TMW and Targetbase Claydon Heeley are also on Royal Mail’s digital roster.

The appointed agencies will each focus on one specialist element of the business.

These are: digital marketing, which commands a large proportion of the budget and will encompass strategy, design, measurement and creative content; digital DDA, which will include coding and compliance; and digital communications, which will include social media activity, web design and other digital communications.

Agencies have until the end of August to make their submission for the account. 

The appointed roster of agencies will work with Royal Mail’s ad agency, Beta, as well as its media agency, UM London, which was appointed earlier this year.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).