Royal Mail retains AMV and Proximity

LONDON - The Royal Mail has confirmed it will retain Omnicom’s Abbott Mead Vickers and Proximity on its £5million above- and £4million below-the-line accounts respectively, as tipped in Campaign.

Royal Mail...retained AMV and Proximity
Royal Mail...retained AMV and Proximity
Royal Mail will also retain Wolff Olins to handle brand development.

AMV BBDO fought off competition from both Rainey Kelly Campbell Roalfe/Y&R and DLKW for the above-the-line business, while Proximity defended its portion of the account against EHS Brann, Tequila and Rapier.

Tom Hings, director of brand marketing at Royal Mail, said: “We are delighted to have finalised our above- and below-the-line agency roster review after a thorough and competitive process over the past few months.

The agencies that pitched for the work demonstrated a good understanding of our needs and their work was of an extremely high standard, which made our decision particularly difficult.

However, after carefully consideration, we have recruited a team of agencies that we feel will best support the integrated marketing needs of Royal Mail as it continues to meet the challenges of a fully competitive postal market."

The appointment marks the end of the first statutory review since the Omnicom consortium of AMV BBDO, Proximity and Wolff Olins was first appointed in June 2003.

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