RPM3 opts to unite media billings with John Ayling agency

One of the last remaining full-service agencies, RPM3, is to hive off its media department into a separate agency, merging it into the media specialist, John Ayling & Associates.

One of the last remaining full-service agencies, RPM3, is to hive

off its media department into a separate agency, merging it into the

media specialist, John Ayling & Associates.



RMP3’s media billings were almost pounds 20 million last year, but that

figure put the agency at the tail end of the top 40 media players. Its

billings are expected to be slightly down this year and the decision was

taken to pool billings with another company.



John Ayling & Associates had media billings of pounds 68 million last

year, enough to scrape into the top 20.



The RPM3 media team will move wholesale into John Ayling & Associates’

offices and all clients, such as Austin Reed, will move with them.

RPM3’s media director, Tim Irwin, left the agency last week to join

BJK&E to work on the Mercedes-Benz media account.



RMP3 was one of the last remaining agencies to offer a full-service

proposition, combining media and creative services under a single agency

banner.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).