Complaints about a TV commercial showing gay lovemaking have
started pouring into advertising watchdogs even though the ad has yet to
be screened on a terrestrial channel.
The Independent Television Commission and the Broadcast Advertising
Clearance Centre have received a spate of protests since news that the
gay charity, Rubberstuffers, had been given the go-ahead to run the
The BACC said this week that the calls would not force it to reverse its
decision although if the trickle of protests turned to a flood it could
review its verdict.
The ITC has told callers to wait until they see the commercial before
they complain about it.
In the commercial, produced by Mitchell Patterson Grime Mitchell, a gay
couple kiss, undress and caress each other as part of a campaign to
promote the use of condoms by homosexuals.
Uisdean Maclean, the BACC’s head of advertising clearance, said: ’We’ve
had complaints from people saying how outrageous it is. But this film
breaks new ground and has been considered at the highest levels of the
The commercial cannot be screened before 11pm and Maclean said channels
would have to show care about the programmes around which it will be
Meanwhile, the protesters were condemned by Greg Page, the
Rubberstuffers communications co-ordinator. ’They are really complaining
about the subject matter rather than the content,’ he said. ’They’re
just exposing their prejudices.’