Ruby Wax tries motor racing in latest Lowes Corsa commercial

Ruby Wax, the mouthy US comedienne, flirts with motor racing in her latest commercial for the Vauxhall Corsa, which breaks nationally next week.

Ruby Wax, the mouthy US comedienne, flirts with motor racing in her

latest commercial for the Vauxhall Corsa, which breaks nationally next

week.



The film, created by Lowe Howard-Spink and entitled ’driving Miss Wax’,

opens with Wax quaffing champagne beside a swimming pool in a glamorous

hotel. She explains that, instead of lounging around, she is really

supposed to be test-driving the ’new improved’ Corsa, adding: ’So I told

Vauxhall only at the Grand Prix circuit in Monte Carlo, or I ain’t

showing.’



The scene then cuts to Wax leaving the hotel and stepping into the

car.



It soon becomes apparent that she has enlisted a dashing Frenchman as

her chauffeur. ’Vous drive,’ she orders, before turning to camera: ’So

easy when you speak the language.’



As the Corsa cruises around the Monte Carlo race circuit, Wax explains

that its improved road holding is down to the new chassis engineered by

Lotus. Feeling that she’s done her bit to plug the car, she turns her

attentions back to the driver, taunting him to check out her own

’chassis’ and ’dangerous curves’. The film ends with Ruby dragging the

bewildered chap along the gangplank to her yacht.



The ad was created at Lowes by the copywriter, Sue Higgs, and art

director, Wayne Hanson. It was directed by Graham Rose of Rose Hackney

Barber. Media planning and buying is through Western International

Media, Lowes’ media arm. The film breaks on national television on 5 May

to coincide with the Monte Carlo Grand Prix.