Rufus Olins appointed chief executive of Newspaper Marketing Agency

The Newspaper Marketing Agency, the trade body that represents the interests of the UK's national newspapers, has appointed Rufus Olins, the former chief executive of Warc, as its chief executive.

Rufus Olins: joins the NMA
Rufus Olins: joins the NMA

Olins, also a former managing director of Haymarket Brand Media, which published Campaign, replaces Maureen Duffy, who left at the end of last year.

Duffy had been the chief executive since the organisation's launch in 2003. 

Paul Hayes, the managing director of News International Commercial and chairman of the NMA, made the appointment.

Hayes said: "Rufus totally understands newspapers and his passion for quality journalism shines through. At the same time, he’s also a talented and well-connected business leader with deep understanding of research, insight and digital opportunities."  

Olins added: "Now more than ever, UK newspaper publishers need a strong, confident voice representing them in the advertising world, and I intend to provide it."  

Olins quit Warc last summer without a job to go to. He is a former editor of Haymarket's Management Today and deputy City editor of The Sunday Times.

The NMA was launched by the Newspaper Publishers Association to raise awareness among advertisers of the power of newspapers as an advertising medium. It is funded by all of the main newspaper publishers bar Express Newspapers.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).