Rugby stars strip for Powerade poster ads

LONDON - Powerade has decided that the best way to promote its sponsorship of the Rugby Football Union is to get a few of Britain's top players to get their kits off.

Powerade...rugby stars feature in nude campaign
Powerade...rugby stars feature in nude campaign

Featuring Paul Sackey, Steve Borthwick and Shane Williams, the campaign shows the players in different rugby style poses, all with them starkers.

The press and poster campaign was created by Mother.







Project name
Innergear 6 Nations Rugby
Client
Powerade
Brief
Powerade’s Rugby association
Creative agency
Mother
Copywriter
Mother
Art director
Mother
Planner (creative agency)
Mother
Media agency
Vizeum
Media planner
Nick Halas
Photographer
Alan Clarke
Photographer's agency
Webber Represents
Retouching company
Bayeux
Exposure
National Poster and press

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