Rugby World Cup 2015: name that brand

Marketing visited the pubs of Twickenham on the first day of the Rugby World Cup. We gave the public 30 seconds to list as many Cup sponsors as possible...

Rugby World Cup 2015: name that brand

Marketers might know that Land Rover and Heineken are official sponsors of the Rugby World Cup 2015 – but has the message got through to the general public? We hit the streets of Twickenham to find out.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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