Rugby World Cup: The marcoms lowdown on the Group B contenders

With the Rugby World Cup 2015 kicking off on Friday, we take a look at some of the social media, sponsorship and potential storylines surrounding Group B: South Africa, Samoa, Scotland, Japan and US.

Rugby World Cup: The marcoms lowdown on the Group B contenders

South Africa

Social weigh-in: Twitter: @Springboks - 302,000 followers, Facebook: Springboks - 1.04m likes, Instagram: southrugby – 3,508 followers

Star player: 23 year-old Eben Etzebeth is 6ft 8in, 18st 6lb and can bench press 27st. So it’s no surprise that in South Africa his name has become a byword for "don’t mess". His family history is also impressive – his uncle Clifford is a World Champion wrestler and recently won a tournament aged 62. Nearly 24,000 people 'like' him on Facebook. Eben that is, not Clifford.

Thanks ASICS for all my Rugby World Cup boots. Excited to be wearing these on the 19th of September. #BoksInASICS

Posted by Eben Etzebeth on Thursday, 10 September 2015

Sin bin: Tensions over the racial make-up of the squad have been raised after Malwande Mhamhe, a promising black SA rugby player, spoke out about how prejudice forced him out of the game.  

Fair play: Adidas’ #ForceOfBlack campaign, which started in New Zealand, has been rolled out to South Africa in an attempt to bring the two rugby nations together. The All Blacks can be seen serving flat whites (thought to have originated in NZ) to the Springboks.



In the posh seats
: The Springboks' four tier-one sponsors are the bank ABSA, sportswear brand Asics, BMW and South African Airways - which flew the team to the UK. These and other sponsors have bought advertising space in Springbok Magazine, a monthly digital publication launched last year.

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