Ryanair appeals to Google to block 'misleading' search ads

Ryanair has again called on Google to ban ads from a company called eDreams that sells Ryanair tickets but has been judged by the Advertising Standards Authority to be misleading consumers about its link to the airline.

Ryanair appeals to Google to block 'misleading' search ads

Ryanair has issued the public appeal to Google on the same day the ASA published its ruling, which found that eDreams ads and landing pages had misleadingly implied that consumers were visiting the official pages of both Ryanair and easyJet.

Ryanair’s public call appealed to Google "to ban this deceptive eDreams advertising until such time that eDreams stops misleading consumers by passing itself off as Ryanair". The airline first asked Google to tackle the eDreams ads in October last year.

Today the following eDreams ad can be seen when a user searches for Ryanair on Google:

However, this is different to the wording of the ad that the ASA ruled on, which was: "Ryanair Cheap Flights - Book Now Ryanair Flight From £19. www.ryanair.edreams.co.uk. Cheap Flight to Europe with Ryanair"

EasyJet's group commercial director of customer, product and marketing Peter Duffy also welcomed the ASA ruling on eDreams.
"We have long argued that some online travel agents are misleading thousands of customers every year by adding additional fees and charges that passengers booking directly wouldn’t have to pay," Duffy said.

Google has not yet responded to requests for comment.

eDreams, which argued to the ASA that the ads did not claim to be for the official sites for easyJet or Ryanair, could not be reached for comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published