Saab 'change perspectives' by Lowe Brindfors Stockholm

Swedish agency Lowe Brindfors has created a new TV campaign for Saab as it launches its new 9-3X model.

The spot, entitled ‘Change Perspectives’, shows the process of the new Saab 9-3X through the designer’s eyes from prototype to road-ready.

The campaign aims to communicate its ‘Move your mind’ strategy as well as the innovative ideas behind the mechanical manufacturing of a Saab.