Saatchi man returns after four months at DMB&B

- DMB&B's recently-appointed communications director, Ron Mudge, has resigned after only four months to return to Saatchi & Saatchi as media director.

- DMB&B's recently-appointed communications director, Ron Mudge, has resigned after only four months to return to Saatchi & Saatchi as media director.

Mudge, a former group media director at Saatchis, is being lured back to Saatchis to take over the top media job from Mike Gorman, who is due to leave the agency in June.

Saatchis has poached back Mudge to oversee a restructured media department and to raise the profile of the agency's £43 million-billing in-house media service. He is understood to have been in negotiations with Saatchis about an expanded role at the agency before deciding to take the DMB&B post.

Mudge joined DMB&B from Saatchis at the beginning of the year with a brief to inject media thinking into the agency's creative product, moving media planning up the agency's agenda and ensuring maximum value for money from clients' ad budgets.

The success of DMB&B's sister media agency, MediaVest, as a standalone specialist prompted the agency to bring in its own media expert in the form of Mudge, who also marshalled the agency's relationship with its media partners.

Mudge said it had been a difficult decision to leave DMB&B. "My job here has been going very well but Saatchis is offering me a fantastic opportunity."

DMB&B has no immediate plans to replace Mudge, but the agency's managing director, Barry Cook, insisted: "I fundamentally believe it's important for us to bring some media perspective to our creative process and this hasn't changed our mind about the importance of media."

Saatchis is keen to strengthen its media credentials in the wake of the Cordiant demerger at the end of last year and to capitalise on the advantages of an in-house media service. Mudge's role will be to ensure the media function is operating effectively and liaising smoothly with the agency's integrated and new media units. At the same time he will oversee the agency's relationship with its former Cordiant sister shop, Zenith Media.

One of Mudge's first tasks will be to hire a senior media executive to fill Gorman's role running the agency's Procter & Gamble media account.



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