Saatchi & Saatchi captures Richmond business

Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts for its Richmond brand.

Richmond Ham: Saatchi & Saatchi win
Richmond Ham: Saatchi & Saatchi win

Saatchi & Saatchi won the digital business after a pitch against two undisclosed agencies. The ad account, previously handled by Quiet Storm, was awarded without a pitch.

Saatchi & Saatchi and Kerry Foods already work together on the Wall’s and Mattessons brands.

Last year, Quiet Storm created a campaign featuring naked farmers to promote Richmond Ham. It also worked on the Richmond Sausages business.

April Redmond, the chief marketing officer of Kerry Foods, said: "Saatchis London has done original creative work for us that is delivering strong growth and we are confident it will bring that same ‘nothing is impossible’ magic to Richmond."

Magnus Djaba, the chief executive of Saatchi & Saatchi, said: "There is no greater endorsement of an agency’s work than winning an increased share of a client’s business. We look forward to creating more market-beating advertising and digital communications for Kerry Foods – this time on the Richmond account."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published