Saatchi & Saatchi London lands The Big Issue

The Big Issue, the magazine sold by the homeless and long-term unemployed, has appointed Saatchi & Saatchi London without a pitch.

Saatchi & Saatchi London lands The Big Issue

The agency will create a brand campaign, due to launch in early 2016, across film, print, outdoor and online channels. It will work on a pro bono basis. 

Although there is no incumbent on the account, The Big Issue has partnered with agencies in the past. In 2013, M&C Saatchi created a national print and outdoor campaign that promoted the magazine as a social enterprise scheme rather than a charity. The organisation has also worked with Bartle Bogle Hegarty.

The Big Issue depends on the income generated via magazine sales to offer its self-help opportunity to vulnerable people across the UK.

Larissa Vince, the director of marketing at Saatchi & Saatchi London, said: "The Big Issue is an iconic brand and a world-leading social enterprise. It’s a privilege to be chosen to work with them."

The Big Issue's marketing and communications director Lara McCullagh said: "We hope this campaign will highlight the still ground-breaking nature of what we do, and remind the public of the difference they can make by buying and taking the magazine."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published