Saatchi & Saatchi sells Cliff Freeman to management

LONDON – Saatchi & Saatchi has sold its New York-based agency, Cliff Freeman & Partners to its management for $4.6 million.

Saatchis acquired the creative hot shop to shore up its US operation at a time when the creative powers of its New York agency were at a low point.

According to Kevin Roberts, chief executive officer, of Saatchi & Saatchi, that time has passed.

"The reputation of Saatchi & Saatchi's New York office has gone from strength to strength under Tod Seisser's creative leadership thus we feel that the time is right for Cliff Freeman & Partners to pursue its goals independently," he said.

He added: "Cliff Freeman & Partners is a US-focused agency. Saatchi & Saatchi's global network delivers highly creative ideas to a multi national client base led by Procter & Gamble, Toyota, HP, and Johnson & Johnson."

Cliff Freeman won acclaim earlier this year at the D&AD awards, where it picked up three awards one in the radio advertising category for its ad for Hollywood Video's Scream 2; and two in the TV and cinema category for its ads for the online technology store, outpost.com.

One execution, "cannon", involved a gerbil being fired from a cannon. Another, called "band", showed a pack of hungry wolves being set on a high school band. "Forehead" featured children having their brows tattooed.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).