Saatchi & Saatchi in talks to buy digital shop Outside Line

A deal to buy the business is in place and the process is thought to be at the due diligence stage.

Anchor…Outside Line devised its recent social media campaign
Anchor…Outside Line devised its recent social media campaign

Outside Line specialises in social media, creative, digital outdoor and community-based marketing. It also offers buzz-monitoring, online PR and viral activity in the consumer entertainment and lifestyle sector. Its clients include Anchor and Cravendale.

It is understood that, once the deal is completed, Outside Line will merge its 60 staff into Saatchi & Saatchi’s Charlotte Street office and drop its own agency brand. Its founders, Lloyd Salmon and Ant Cauchi, are expected to take senior roles within Saatchi & Saatchi as part of an earn-out deal to tie them to the agency.

Outside Line was founded in 2001. Other directors include the operations and finance director, Clare Ruck, and the chairman, Steve Leach, who is the chairman of Fetch and the founder of Bigmouthmedia.

In 2007, Outside Line received a £1.5 million cash injection from the media investment company Ingenious Media Active Capital. In the year to March 2011, Outside Line made a pre-tax profit of £322,666 and a turn-over of £3.6 million, according to its financial report.

Saatchi & Saatchi and Outside Line refused to comment on the deal.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).