Before tonight the Publicis Groupe shop had already picked up a gold and five silver Lions for the Deutsche Telekom campaign, which won two bronze Lions for Mobile tonight.
Data collected from the Sea Hero Quest game was collected by University College London for dementia treatment research.
Seven UK agencies won bronze Mobile Lions in total, with the Grand Prix going to T Brand Studio New York for its NYT VR app, for The New York Times, and Google gave out more than a million Google Cardboard virtual reality headsets to print subscribers.
DigitasLBi won a bronze lion for Plume Labs’ "Pigeon air patrol", a marketing stunt in which the agency attached pollution detectors to pigeons flying around London.
OgilvyOne won a bronze Lion for Volvo’s "Roam delivery", which proudly claims to be the world’s first food delivery service to people in vehicles.
Cheil UK London won a bronze Lion for Samsung’s "Re-Shakespeare", an app that introduces the works of Shakespeare.
M&C Saatchi picked up a bronze Lion for Public Health England’s "Change 4 life – sugar swaps", a campaign that encourages parents to cut down the amount of sugar their children eat.
Hill and Knowlton Strategies also picked up a bronze Lion in Mobile for "A valentine from Adidas", an Instagram ad depicting a same-sex couple in support of the LBGT community.