Saatchis, Asda and Campbell’s unite to raise Shelter funds

Saatchi & Saatchi’s charity project arm, Cause Connection, has put together its first major project to unite companies and good causes for mutual benefit.

Saatchi & Saatchi’s charity project arm, Cause Connection, has put

together its first major project to unite companies and good causes for

mutual benefit.



The Saatchis client, Campbell’s, has linked up with the Asda supermarket

chain and the housing charity, Shelter, in a money-raising drive in the

run-up to Christmas.



Five pence from every can of Campbell’s soup sold in Asda’s Clapham and

Roehampton stores during December will be donated to Shelter.



Asda will also be running a ’Shelter Week’ from Monday 15 December, when

staff at the two stores will be involved in fundraising and customers

will be encouraged to make donations.



The three partners were brought together after Asda approached Shelter

with the initial concept of Shelter Week. The charity sought advice from

Saatchis, which helped to put the final deal together.



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